#Fitness #FeelTheBurn #Brand #Strategy

30 Day Workout

Our mission was to create a positive, non-judgmental space to help people feel great about their bodies. The mantra being that physical fitness is a journey, and if our users wanted to get healthier or improve their wellness, we wanted to be their cornerstone for achieving success on their individual paths.

This app is still available for Android and iOS:

Development Snapshot

Built at a breakneck pace, we expanded our offering and smashed bugs during weekly sprints, testing and reaffirming our go-to-market strategy as we plowed ahead.

Brendon Powell

Product / Operations / Marketing Manager

Hey, it's me again! I was the resident jack-of-all-trades, responsible for new directions, product-related user experience, marketing, and operations -- if you ever contacted support, you were probably being badgered with lots of questions.

Brooks Eakin

Creative Manager

Brooks was responsible for all the in-app content (including composition of the music tracks & workout routines) as well as managing our social media presence and designing the tone and French / Spanish localizations.

Designed to Last

We hypothesized that we could create a powerful, yet lightweight, daily workout companion that could be used from anywhere -- Even At Work -- The over-arching goal always being to create and focus on unique value propositions wherever possible.

Live-Model Demos

Utilizing one of the benefits of our unique positioning in China, we inexpensively filmed and produced live-model exercise examples for in-app demonstrations, and this was one factor that easily set us apart from the competition.

APIs & Databases

Building from our past applications, we created a unique diet plan centered around how-to-cook video recipes sourced from our own health and wellness database, pulling nutritional values directly from the USDA.gov API.

Fitness Tracking

Most health & fitness apps try to provide one or two fixes, forcing their customers to try many different solutions. We opted for a more comprehensive approach, packing in step and calorie tracking combined with goals.

So Smooth, that UX/UI

We discovered early on that new users wanted to get in and get going as fast as possible. The best path forward was where our users didn't bump into the UI, so we prioritized a UX where little to no sign-up or categorization was required.

Download the app for free

Maximizing a balance of the amount of ads displayed while maintaining an above average user rating.

Choose a workout plan

Non-invasive and fast paced, users choose the length of their commitment: 7-Day, 14-Day, and 30-Day plans.

Get fit and stay active

Creating hooks that are positive transformations and building healthy habits for our community was our viewpoint and strategy from the get-go.

This Cake's Got Layers

Born to be a digital one-stop-shop that is not only light-weight but also chock-full of useful fitness tools -- Our dream was to help our users achieve theirs faster and easier than ever before.

Stats for Days

Goal tracking and progress bars that count calories burned for every exercise performed.

Conveniently Accessible

Work out at home or at the office with customized fitness challenges -- No equipment necessary.

Keeping on Track

Hundreds of in-depth, calorie counting, and fun cooking video recipes that set diet plans on the right path.

Targeted to HIIT

Body weight exercise routines that increase in difficulty on a non-linear scale -- Targeting the full body and building muscle balance throughout.

Just Walk it Off

Using built-in pedometers, track and set step goals and reach them with daily reminders and notifications.

Real VS Animated

Combining live-model video guidance, exercise demontrations, and spoken cues -- Maintaining proper form is no longer an issue.

The Look, the Feel, of Burning

More than 1 Million Users Can't Be Wrong

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Anusha Gowriah Android User

Feel the Burn has made a huge difference in my life. No matter what your current fitness level is, anyone can start with these workouts. Thank you for it 👍🏼👏 It's 19/03/19 and still using it. I'm a mom with 3 girls and I love this app. I share it with all my friends and family.

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Cinthya Pulido Android User

It's excellent! I love it! The app makes you focus on something specific, it's sensational. The truth fascinates me a lot, I recommend it for women who do not have time to go to the gym, all the exercises very easy and hard at the same time.

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Candella Latorre Android User

I have been in full quarantine with this app, it is very good! I like that you count the exercises while you are doing them, and the little music also helps. I don't know if I lost weight, but my muscles are definitely stronger. Thank you!

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Micaela Yegro Android User

Super recommendable. Once you have selected your goal, you are advancing at a slow but steady pace. You don't realize that you did 1 hour of exercise resting only 40sec. I love it, I'm already going for the 2nd week of daily exercise.

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Tiffany Delacruz Android User

Such a great workout app!!! I love the interface and all the routines and workouts. It tells you exactly how you're supposed to do each workout. 5/5! 😁

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Frequently Asked Questions

This feature is hidden if your device does not have adequate step-sensors built into it. Otherwise it can be accessed from the side menu.

Head to your favorite music player app and start your music. 30 Day Workout will adjust accordingly to mute our home-made tracks.

Head to your favorite music player app and start your music. 30 Day Workout will adjust accordingly to mute our home-made tracks.