This expansive Chinese-English dictionary, sea-like in it's depth and vastness, was brought back to life by my work and our team's take over of this project in 2019. The dict.cn domain was established in 2003, and was the #1 Online Chinese Digital Dictionary at inception. Our goal was to revitalize this outdated application with a large variety of new English-learning themed features.
We believed that we could effictively insert ourselves into the English-learning marketing in China by positioning ourselves as a dictionary first. This allowed us to maintain our value proposition as a worthy utility app, and gave us time to develop our image as an authority in teaching applications in the minds of our users.
I managed a small but savvy marketing & operations team while focusing my individual efforts on the product development of our snack-able content and on creating business relationships with English teachers on YouTube — such as Jennifer ESL.
Judith was one of my key reports and was responsible for customer service as well as managing our social media presence. Later into the project, she became the main liaison between the business and English-learning content creators.
We hypothesized that we could create a powerful, yet lightweight, daily workout companion that could be used from anywhere -- Even At Work -- The over-arching goal always being to create and focus on unique value propositions wherever possible.
Just like 30 Day Workout, we wanted to simplify the initial on-boarding process as much as possible. The main difference here being that we had a large amount of returning users, so accommodating their habits while optimizing and updating was a major challenge.
Born to be a digital one-stop-shop that is not only light-weight but also chock-full of useful fitness tools -- Our dream was to help our users achieve theirs faster and easier than ever before.
While I have exited the project in May 2020, the app still exists in all it's glory. Please feel free to download and take a look if you'd like to see some of my most recent work. I'm especially proud of the snackable video feature that I designed and the lesson material that I was able to negotiate into the app.